Cultural Studies Essay Example | Topics and Well Written Essays - 750 words

Cultural Studies - Essay Example 84). The preceding quote very explicitly identifies several forms of essentialism, those being biological, social and cognitive essentialism, and holds as universal to all women. In other words, gender is not just an inherently biological characteristic but it is equally so a matter of cognitive perception and social attribute. Grosz’s definition or understanding of feminism emerges from within her understanding of essentialism and its correlation to gender. Equality feminism is somewhat at odds with the essentialist representations of the female gender. As Genovese (1996) explains, this feminist ideology highlights the similarities between men and women, irrespective of biological differences, and argues gender equality on the basis of the similarities. This stance may be interpreted as a negation of essentialism, insofar as it only concedes to biological differences but does not acknowledge the inherent importance of social and cognitive essentialism. In direct comparison to equality feminism, feminism of difference emphasizes the differences between the genders. As Ebert (1993) explains, difference feminism argues that the sexes are fundamentally different but that differences, whether cognitive or social, do not negate the equality of the sexes, or make one more equal than the other. This feminist ideology is reflective of essentialism. In the final analysis, and speaking from a subjective viewpoint, essentialism is an inescapable reality. The sexes are not just different because of biology but because of cognitive and societal perceptions. Equality feminism, insofar as it fails to acknowledge the aforementioned, is weak. Its weakness is rooted in its assumption that equality is only applicable to those, or that, which are alike. Difference feminism, on the other hand, draws its strength from its recognition of essentialism and its understanding of the fact that equality does not have

Integrated marketing communication Essay Example | Topics and Well Written Essays - 2500 words

Integrated marketing communication - Essay Example The major strength of the company is its brand name. In the recent past the brand was declared as ‘the world’s favorite airline’. The company provides wide range of services to its customers such as food services, entertainment options including movies, TV games and music. The flight service being a global airline, offers year round low fare flights along with full services on a worldwide network (Kotipalli, â€Å"Strategic Management Report on British Airways†). British Airways affected employees’ strike that affected the successful operation of the company. The dispute involved the British Airways Management and the Unite Trade Union over various issues such as working conditions and pay. The effect of the crisis had been tremendous leading to long wait by the passengers at the airports. The airline had to retrain other airline employees in order to work as flight attendants and lease fleets from other airlines. During the strikes the analysts expected that those would cost the company about millions of pounds and it was further estimated that this would certainly hurt the airline brand as customers booked flights with the competitors. According to few economists, this strike would have a negative impact upon the world’s economy (Werdigier, â€Å"British Airways Strike Effect Disputed†). Being the marketing communication consultant the crisis management problem needs to be solved with the aim to repair the organizational reputation, sales performance and customs. Therefore, the appropriate strategy would be to use COSTAC framework in order to increase the efficiency and revamp the original position of the company. Before making an integrated marketing plan, it is essential to understand the context of the current situation. The context analysis helps to shape up certain things and explains the reason for such happenings. Here, five contexts namely internal, external, business, stakeholders and customers would be studied in detail in order to